Role: Art Director
Duration: Feb 2023 - September 2024

BlendJet is the #1 selling brand of blenders direct-to-consumer with millions of customers around the world, and is in over 30,000 retail doors and distributed in 38 countries. My role as art director is support the brand through web design, product development, and marketing efforts.

Web Design

As art director I represent BlendJet’s visual voice to our Outsmartly partner who does the dev work to build and maintain our site. Together, with my producer we lead Outsmartly to implementing visual and user experience changes on the site.
To the right is a video showcasing a huge site map I made in Figma that identifies areas of opportunity for the site to improve.

Featured

Homepage Redesign

Among the many things I outlined in my site map as areas of opportunities for visual and user improvement, the homepage was the standout clear place to refresh first. I broke down the homepage element by element to be able to redesign the home page based on priority both for our designer and dev team. The homepage redesign came at the right time in antipaction for all the new product releases planned for 2024

Navigation Update

As part of my overall site map exploration, one of my first priorities was to update the BlendJet navigation both visually and from a user experience point of view in order to enhance the customer’s journey on our site

Photo Editing

On occasion I used my photoshop skills to touch up photos for the website. These photos were originally shot by our freelancer on a plain grey background for all softgood colorways like pictured to the right. These final photos act as the hero image for each item’s product page.

PajeVictroria_JetSetter_Lunchbag_Lavender_Landscape.png

PajeVictoria_JetSetter_Sports Sling_Sea Glass_Medium.png

PajeVictroria_JetSetter_Crossbody_Lavender_Landscape.png

PajeVictoria_JetSetter_Sports Sling_Sand_Medium.png

PajeVictoria_JetSetter_Sports Sling_Cloud_Medium.png

PajeVictroria_JetSetter_Crossbody_Sea Glass_Landscape.png

PajeVictroria_JetSetter_Lunchbag_Sea Glass_Landscape.png

PajeVictoria_JetSetter_Sports Sling_Black_Medium.png

PajeVictoria_JetSetter_Sports Sling_Lavender_Medium.png

PajeVictroria_JetSetter_Tote_Sea Glass_Medium.png

Animation

Web animations I created in After Effects that were converted to APNGs.

The animation acts as a quantity indicator as a customer adds more JetPacks to their cart, the light lavender fills up until it pops with confetti when the customer qualifies for a discount.

Print

As part of the marketing team, on occasion I am tasked creating
and sending out print ads for to various publications. They mainly
feature our beautiful photography shot by our freelancer on retainer
and copy is provided in-house by our copywriter.

Lifestyle image: Paje Victoria
Copy: Dave Brashear
Printed in: Wizz Air December 2023

Lifestyle images: Paje Victoria
Copy: Dave Brashear
Printed in: Kitchen Warehouse December 2023

Studio Image: Mallory
Copy: Dave Brashear
Printed In: Essence June-July 2024

Lifestyle image: Paje Victoria
Copy: Dave Brashear
Printed in: Essence March/April 2024

Product Development

In tandem with the marketing team who became more involved with product development for the 2024 BlendJet product roadmap, I lended my skills to help streamline the workflow among my department to keep us on track. From live mocking on calls, to designing BlendJets for production, and selecting Pantones. To the right is a screenshot example of a small fraction of mockups I do on a call among my team for us to collectively narrow in our planned releases.

BlendJet Spring Collection 2024
Studio Image shot by Mallory Prevatt
From Left to Right:
Dusty Rose, Apricot, Lemonade, Storm, Amethyst

BlendJet Spring Collection 2024
Lifestyle Image shot by Paje Victoria

Work Concepts

Design work I did during my time at BlendJet that did not go to
final that I’m still proud of.

Potential Sleeve Patterns

These are a variety of patterns I made in both in Adobe Illustrator for the insulated JetSetter Sleeve that is an accessory to BlendJet 2. I created the sleeve mocks in Photoshop.

Unused Straw Packaging

A collection of straw packaging designs I made through Adobe Illustrator and Procreate on the iPad that did not go to print. I had a fun time exploring various motifs and the brand colors in various combinations.