Creating gifs as part of the comms strategy to the rest of the company was such a fun exploration of the
logo in motion and lines as I was responsible for creating gifs for every phase of the HNY event from pre-registration all the way to post-event.

Pre-Registration

We began our awareness campaign in December that pointed people in the direction of our kickoff party and our mixer event in January. Later on February we started pushing out notifications of when registration would open to the company.

Registration

Below are the registration gifs I created to give people notice the registration period and how much time they had left to sign up for HNY.

HNY (Hacky New Year) Event comms

These are the gifs I created for our different comms that were sent out as the event was being held during the whole month of March 2021.

HNY Learnings

As part of the team’s comms strategy post-event I created a gif that highlighted some of the standout learnings to the greater company. This accompanied a case study that was created by another designer on the team.

Logo gifs

I created two series of logo animations both for the purpose to use as teaser and to be shared out by other AppDynamos on their own social media (typically LinkedIn).