The Logo // Event Look
The logo was created by using two different weights of the Astronomer brand font for each part of the title, the difference in color is an additional visual emphasis that helps legibility.
I went with using the range of blues within the Astronomer brand as the event’s primary color to give it a distinct look that established it as something special among Astronomer’s usual purple branding.
Web Pages
Below and to the right are images of the webpages I designed in Sketch which would be built out by the Astronomer front dev.
Directly below is a general state of the webpage when there isn’t an upcoming Astro Day. To the right is when there is upcoming Astro Day, the page changes to feature what city it will be hosted in and all the relevant information pertaining to the event.
Please click here to see the page live.
Social Media Assets
Below and to the right are a collection of social media assets I created in the Adobe Creative Suite to help promote the Astro Days event, there was one for New York and another held in Chicago. These were mainly for LinkedIn promotions.
Example of LinkedIn Slides —click here to see a real post on the Astronomer LinkedIn. These slides were an overview of the event for potential attendees and what they would gain out of it. For these social media assets, I partnered with the Astronomer social media manager who provided all the copy.
Above is a Astronomer LinkedIn post that features a motion graphic id
I created for this video that is promoting Astro Day: Chicago. The motion id contains the same elements I have created for the other Astronomer ids but maintains its unique event branding.
Example of Pull Up Banner for Astro Day for the event space.
