Up above is a gif running through the PKO site back when the event was live in the summer of 2020. I contributed the banners and background designed while I paired with a UX designer on the team who implemented the designs on to the site.

The goal of the design was to create energy and a sense of confidence through the bright colors and use of oversized shapes pulled from the AppD brand. Below are the stills of each webpage in its final design pulled from the Sketch file, the solid grey bottom represents where content would continue to scroll while the backgrounds would remain stationary.

Development to the final look

The first pass used the full range of the AppD brand color scheme, the original intent was to echo the diversity of company through the different colors and seeing the colors overlap and merge. Ultimately we (the team) decided to narrow down the color scheme because we were concerned user mapping since none of the colors were assigned a purpose or a pattern for people to pick upon as they travel through the site for the first time.

In the second pass, I stuck to the three colors AppD purple, blue and pink which was reflected in the PKO2020 logo in order to simplify the color palette. However during my second pass I found the white background with the addition of the white content boxes made things feel unstable and floaty. The overwhelming negative space worked against our design goals which led to the soft grey background as a way to ground everything together.